📅 Our Journey

 

2018

— The Idea is Born
Anduril Retail began with a simple vision: to create fun, safe, and high-quality products that spark creativity in children while supporting hands-on learning.

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2019 — Our First Toy Slime Hits the Market
We launched our first line of toy slimes, focusing on premium textures, vibrant colors, and child-safe formulas. The response was immediate and encouraging.

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2020 — Hotkei Brand Goes Live
Under the Hotkei brand, we introduced a wide variety of slimes including butter slime, clear slime, and DIY slime kits, quickly becoming a household name in the Indian toy market.

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2021 — Expansion into STEM Education Kits
We expanded our portfolio to include STEM educational toys: chemistry kits, crystal growing kits, and dinosaur excavation kits — turning playtime into an exciting learning experience.

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2022 — India’s #1 Toy Slime Brand on Amazon & Flipkart
Our commitment to quality and innovation earned us the #1 best-selling position for toy slime on India’s largest marketplaces, Amazon and Flipkart.

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2023 — Scaling Up: OEM, White-Label & Bulk Supply
We broadened our services to include OEM manufacturing and white-label solutions for businesses looking to launch their own branded toy lines, and began fulfilling bulk export orders to partners in the Middle East.

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2024 — Continued Innovation & Global Reach
We continued refining our R&D, expanding our product catalog, and enhancing our international partnerships — driven by the same passion to inspire learning and creativity worldwide.